Our Mission


Mission Statement
Military Avenue, Inc. exists to create an environment that supports the continued success of the businesses and neighborhoods in the Military Avenue district located on the west side of Green Bay.

Vision Statement

Military Avenue Inc. fosters a spirit of collaboration and cooperation with local businesses and neighborhoods by working to improve the entire district. We do our work by marketing, branding and promoting business activities, physical improvements in the district, event planning, new business recruitment, retaining and supporting existing businesses.

Strategic Goals

The corporation measures its success based on several real estate methods of improving property valuations, tracking its activities through business metrics in the areas of recruitment, marketing and promotion, physical improvements and property valuations.

Bench Marks
We will increase the occupancy rate for retail business by 20% within five years.
We will develop and fund a formal gateway project for the Military/Lombardi Avenue entrance within five years.
We will increase assessed value in the BID district by 10% within five years (adjusted for any re-assessment).
We will increase residential occupancy in the district by 10% within five years.