Empowering Green Bay's Business District

Mission and Vision

Discover how Military Avenue, Inc. is transforming the west side of Green Bay into a thriving hub for businesses and neighborhoods through strategic partnerships and innovative initiatives.

Our Mission

Military Avenue, Inc. is dedicated to fostering a vibrant and sustainable business environment in the Military Avenue district. We are committed to supporting local businesses and enhancing neighborhood vitality through strategic initiatives and community engagement.

Our mission is to create a thriving commercial corridor that benefits both businesses and residents, ensuring long-term success and growth for the entire community. By focusing on collaboration and innovation, we aim to make Military Avenue a premier destination for commerce and community life.

Our Vision

Fostering Collaboration and Growth

Military Avenue, Inc. envisions a future where local businesses and neighborhoods work hand in hand to create a dynamic and prosperous district. Through marketing, branding, and community events, we aim to enhance the area’s appeal and economic vitality.

Strategic Goals

Our strategic goals focus on enhancing property values and leveraging business metrics to ensure sustainable growth. By implementing innovative real estate strategies, we aim to attract new businesses while supporting existing ones, thereby fostering a thriving commercial environment.

Real Estate Initiatives

We prioritize real estate development as a key driver for district improvement. Our initiatives include modernizing infrastructure, optimizing land use, and enhancing the aesthetic appeal of the area to boost property valuations and attract investment.

Business Metrics

Success is measured through comprehensive business metrics, including recruitment rates, marketing effectiveness, and promotional impact. These metrics guide our efforts in creating a vibrant business ecosystem that supports long-term economic prosperity.

Benchmarks

Performance Targets

Military Avenue, Inc. has set ambitious benchmarks to elevate the district’s economic landscape. We aim to increase retail occupancy by 20% and residential occupancy by 10% within five years. Additionally, our goal is to boost property valuations by 10%, adjusted for any re-assessment, ensuring a robust and dynamic community.

Our Story

Established in 2013, Military Avenue, Inc. emerged from the Military Avenue Business Association to spearhead the revitalization of Green Bay’s west side. With a rich history of supporting local enterprises, the organization has played a pivotal role in transforming the district into a bustling hub of commerce and community life. Our mission is to create an environment conducive to business success and neighborhood vitality, leveraging strategic partnerships and innovative solutions to achieve our vision.

Our journey began with the formation of a Business Improvement District (BID), which laid the foundation for our ongoing efforts to enhance the Military Avenue corridor. By collaborating with local stakeholders, we have successfully implemented projects that improve infrastructure, promote business activities, and foster a sense of community. Military Avenue, Inc. continues to be a driving force in shaping the future of Green Bay’s economic and cultural landscape.

Support Local Businesses Today

Become a part of the thriving community on Military Avenue. Your involvement helps local businesses flourish and strengthens our neighborhood. Together, we can achieve remarkable growth and success. Take action now to support our vibrant district!